George Mumford
George Mumford, a.k.a. The Performance Whisperer, is a globally recognized speaker, teacher, and pioneer in sports psychology and performance. Since 1989, he’s been honing his groundbreaking performance and mindfulness techniques with people from locker rooms to board rooms, Yale to jail — as Phil Jackson’s ‘Secret Weapon’ to winning eight NBA Championships, helping Michael Jordan transform his leadership, and teaching Kobe Bryant to “just be.”
George’s work incorporates principles based in positive psychology, mindfulness, philosophy, neuroscience, the recovery movement, group and organizational dynamics, and spiritual traditions from around the world, all informed by his own inspirational journey.
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The Mindful Athlete
Secrets to Pure Performance
View this bookMichael Jordan credits George Mumford with transforming his on-court leadership of the Bulls, helping Jordan lead the team to six NBA championships. Mumford also helped Kobe Bryant, Andrew Bynum, and...
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The Mindful Athlete: Second Edition
Available June 30, 2026.Secrets to Pure Performance for Everyone
View this book“George helped me understand the art of mindfulness. To be neither distracted or focused, rigid or flexible, passive or aggressive. I learned just to be." —Kobe Bryant